Tony Lopes

Digital Marketing Specialist

TWITTER UPDATES

  • A great, content rich website - invisible to search engines
  • Spec-Savers Climate Eyes – Spekboom global warming campaign

    Spec-Savers’ new Climate Eyes campaign is currently showing on TV. The concept is simple:  Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles.
    The Spekboom plant is remarkable in that it stores carbon in enormous quantities.
    The idea of soaking up excess carbon by planting more spekboom plants is great in principle. [...]

  • The (d)evolution of Evony ads

    It started off as a fairly standard set of ads for a very unremarkable browser-based clone of games like Civilization.
    The ads depicted knights engaged in noble quests, moved on to buxom wenches and finally settled on a set of boobs pointing you to the Evony registration page.
    Here are the ads in roughly chronological order:

  • Twitter DDoS: A date which will live in infamy

    Yesterday, Thursday August 6, 2009 -  a date which will live in infamy – the United States of Tweets was suddenly and deliberately attacked by distributed denial of service attacks of the Empire of Who The Hell Knows.
    The Fairyland of Tweetdom was at peace with that nation and, at the solicitation of Forces Unknown, was [...]

  • Healthy Food Healthy You – Unhealthy SEO

    Why, when we have the technology, do South African sites still have terrible search engine optimization? SEO is nothing new – it’s been around since the Internet, for goodness sake.
    Here’s an example by Discovery Health: http://www.healthyfoodhealthyyou.co.za/
    This is a great site with tons of excellent goodies: videos, recipes, great articles and celebrities.
    The site even has Facebook [...]

Spec-Savers’ new Climate Eyes campaign is currently showing on TV. The concept is simple:  Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles.
The Spekboom plant is remarkable in that it stores carbon in enormous quantities.
The idea of soaking up excess carbon by planting more spekboom plants is great in principle. [...]

The (d)evolution of Evony ads

Posted by Tony Lopes On August - 7 - 2009 4 COMMENTS

It started off as a fairly standard set of ads for a very unremarkable browser-based clone of games like Civilization.
The ads depicted knights engaged in noble quests, moved on to buxom wenches and finally settled on a set of boobs pointing you to the Evony registration page.
Here are the ads in roughly chronological order:

Twitter DDoS: A date which will live in infamy

Posted by Tony Lopes On August - 7 - 2009 1 COMMENT

Yesterday, Thursday August 6, 2009 -  a date which will live in infamy – the United States of Tweets was suddenly and deliberately attacked by distributed denial of service attacks of the Empire of Who The Hell Knows.
The Fairyland of Tweetdom was at peace with that nation and, at the solicitation of Forces Unknown, was [...]

Healthy Food Healthy You – Unhealthy SEO

Posted by Tony Lopes On July - 6 - 2009 7 COMMENTS
A great, content rich website - invisible to search engines

Why, when we have the technology, do South African sites still have terrible search engine optimization? SEO is nothing new – it’s been around since the Internet, for goodness sake.
Here’s an example by Discovery Health: http://www.healthyfoodhealthyyou.co.za/
This is a great site with tons of excellent goodies: videos, recipes, great articles and celebrities.
The site even has Facebook [...]

Brands and Branding: hot new hotness

Posted by Tony Lopes On June - 24 - 2009 1 COMMENT

Brands and branding is a really visual topic, right? Core to any brand is its visual appeal. When it comes to branding, you really can judge a book by its cover.
Take a look at the hot new Brands and Branding website that recently received a makeover thanks to Digital Bone Design.
Personally, I think it’s a [...]

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