Why, when we have the technology, do South African sites still have terrible search engine optimization? SEO is nothing new – it’s been around since the Internet, for goodness sake.
Here’s an example by Discovery Health: http://www.healthyfoodhealthyyou.co.za/
This is a great site with tons of excellent goodies: videos, recipes, great articles and celebrities.
The site even has Facebook advertising to support it.
Unfortunately someone decided that the ENTIRE site should be developed using FLASH, so none of the content will ever get indexed or rank in a search engine.
It’s a real shame that so many South African companies still don’t bother reading about search engine optimization and implementing it.
Click on the thumbnails below:
The thumbnail on the left shows the content rich, awesome, well-designed site. The thumbnail on the right shows what Google thinks the site is about:
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- A great, content rich website – invisible to search engines
