Learning Google AdWords
December 28, 2011 Google Leave a comment
Today I picked up the mantle of learning Google AdWords through the Google online learning centre. My goal is to become a Google Adwords Qualified Individual and be a card-carrying PPC (pay-per-click) expert. The way I see it, being an SEO is all well and good but without the search engine marketing skill you aren’t 100% digital ninja material.
My PPC hero in this quest will be my friend and ex-colleague, Gordon Choi. Check out his site if you’re into cool digital stuff.
Google PageRank update – do you care?
January 26, 2011 Google, SEO Leave a comment
The Twitter-sphere is currently abuzz with news about the January 2011 Google update to the toolbar PageRank update, as are sites like the Digital Point forum.
PageRank is something webmasters and SEOs often watch closely, even though Google says it is not important.
Even in October 2009 Google’s Susan Moskwa stated:
We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.
So, yes, it’s pretty to look at and can be used as a tool to market your SEO efforts to the uninformed, but really, there are bigger fish to fry than PageRank such as working on improving your SEO.
Big news week for Google
December 9, 2010 Digital Marketing, Google 1 Comment
During the past week Google has made mega news around the world with the following announcements:
Big announcements from Google in December 2010
- Google and Samsung partnered to bring the world the Nexus-S, an attempt to rival the Apple iPhone (currently only available to the USA and the UK) – check out the official Google Nexus-S page
- Chrome OS - Google’s operating system that will start taking traction worldwide in the next months with the first Chrome OS-enabled devices coming out mid 2011 – and here are ten things you should know about the Chrome OS
- The Chrome Web Store is open for business
The Nexus-S from Google and Samsung
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