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	<title>Tony Lopes &#187; Marketing</title>
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	<link>http://tonylopes.co.za</link>
	<description>Digital Marketing Specialist</description>
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		<title>Spec-Savers Climate Eyes &#8211; Spekboom global warming campaign</title>
		<link>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/</link>
		<comments>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 20:04:45 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Spec-Savers]]></category>
		<category><![CDATA[Spekboom]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=52</guid>
		<description><![CDATA[Spec-Savers&#8217; new Climate Eyes campaign is currently showing on TV. The concept is simple:  Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles. The Spekboom plant is remarkable in that it stores carbon in enormous quantities. The idea of soaking up excess carbon by planting more spekboom plants is great [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brands and Branding: hot new hotness</title>
		<link>http://tonylopes.co.za/brands-and-branding-hot-new-hotness/</link>
		<comments>http://tonylopes.co.za/brands-and-branding-hot-new-hotness/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 06:16:57 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brands & Branding]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=61</guid>
		<description><![CDATA[Brands and branding is a really visual topic, right? Core to any brand is its visual appeal. When it comes to branding, you really can judge a book by its cover. Take a look at the hot new Brands and Branding website that recently received a makeover thanks to Digital Bone Design. Personally, I think [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Terminator Salvation &#8211; the best sequel ever?</title>
		<link>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/</link>
		<comments>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/#comments</comments>
		<pubDate>Mon, 11 May 2009 06:48:17 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sequels]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=65</guid>
		<description><![CDATA[Sequels are big business in the world of movie marketing. It makes you wonder whether there is a cunning strategy behind the roll out of sequels. Aliens, sequel to Alien, was the springboard for the franchise. The Matrix sequels were lame ducks.Terminator 2 was the ultimate sequel in its time. Now, the fourth Terminator film [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do you need a marketing department?</title>
		<link>http://tonylopes.co.za/do-you-need-a-marketing-department/</link>
		<comments>http://tonylopes.co.za/do-you-need-a-marketing-department/#comments</comments>
		<pubDate>Mon, 11 May 2009 05:42:57 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Marketing Department]]></category>
		<category><![CDATA[Marketing Functions]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=56</guid>
		<description><![CDATA[Ask yourself &#8211; does my company need a marketing department? You may be in marketing at a large company, or you may be an entrepreneur running your own business, or you may be head of a non-profit organization. In each of these situations it is important to do one thing well and that is: You [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ads of the World: Latest winners</title>
		<link>http://tonylopes.co.za/ads-of-the-world-latest-winners/</link>
		<comments>http://tonylopes.co.za/ads-of-the-world-latest-winners/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 05:42:06 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ads of the World]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[February 2009]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Winners]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=43</guid>
		<description><![CDATA[The Ads of the World site chooses monthly winners from among the millions of offline and online ads produced on the planet. Ads of the World is a massive archive of advertising and also plays a role as a community for the greater advertising industry. A selection of the February winners are shown below: Gold [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google celebrates the birth of Samuel Morse</title>
		<link>http://tonylopes.co.za/google-celebrates-the-birth-of-samuel-morse/</link>
		<comments>http://tonylopes.co.za/google-celebrates-the-birth-of-samuel-morse/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 23:09:39 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Morse Code]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=35</guid>
		<description><![CDATA[DOT DOT DOT DASH DASH DASH DOT DOT DOT Save our souls, it&#8217;s the birthday of Samuel Morse, inventor of the Morse Code and the single wire telegraph system. Samuel Charles Morse was born on 27 April 1791 in Charlestown, Massachusetts. To commemorate the birth of one of the founders of the Age of Information, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Trillion dollar billboard highlights plight of Zimbabwe</title>
		<link>http://tonylopes.co.za/trillion-dollar-billboard-highlights-plight-of-zimbabwe/</link>
		<comments>http://tonylopes.co.za/trillion-dollar-billboard-highlights-plight-of-zimbabwe/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 22:42:55 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Mugabe]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Trillion Dollar Billboard]]></category>
		<category><![CDATA[Zimbabwe]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=29</guid>
		<description><![CDATA[The Hunt Lascaris/TBWA team conceptualized and created the trillion dollar billboard campaign in order to highlight the devastation the economy in that c0untry is currently experiencing. The Zimbabwean currency has been the worst disaster in known human financial history. The billboards, part of a campaign for The Zimbabwean newspaper, is constructed entirely of Zimbabwe Dollar [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/trillion-dollar-billboard-highlights-plight-of-zimbabwe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Chartered Marketer: recognizing professionals</title>
		<link>http://tonylopes.co.za/chartered-marketer-recognizing-professionals/</link>
		<comments>http://tonylopes.co.za/chartered-marketer-recognizing-professionals/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 22:04:47 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Chartered Marketer]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[IMM]]></category>
		<category><![CDATA[MFSA]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SSETA]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=21</guid>
		<description><![CDATA[Many South African marketers have an IMM degree or diploma tucked away in their resumes. Now the Institute of Marketing Management, after years of effort together with the Marketing Federation of South Africa (now defunct) and the Services Sector Education and Training Authority, gives marketers the opportunity to take their professional status to the next [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/chartered-marketer-recognizing-professionals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cremora ad: original and new version</title>
		<link>http://tonylopes.co.za/cremora-ad-original-and-new-version/</link>
		<comments>http://tonylopes.co.za/cremora-ad-original-and-new-version/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 17:17:07 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Cremora]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=19</guid>
		<description><![CDATA[Those growing up in South Africa in the 80s will surely remember this &#8211; and below is the new version.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>What exactly is Coca Cola red?</title>
		<link>http://tonylopes.co.za/what-exactly-is-coca-cola-red/</link>
		<comments>http://tonylopes.co.za/what-exactly-is-coca-cola-red/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 11:34:30 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[red]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=9</guid>
		<description><![CDATA[Frank Robertson first penned the Coca Cola trademarked logo seen above. He was Coca Cola inventor John Pemberton&#8217;s book keeper &#8211; and he had excellent penmanship. The logo above is shown in Red Spencerian script. Red is the colour that instantly identifies Coca Cola as a brand, and the company has seldom strayed from this [...]]]></description>
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		<slash:comments>2</slash:comments>
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