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Save our souls, it’s the birthday of Samuel Morse, inventor of the Morse Code and the single wire telegraph system. Samuel Charles Morse was born on 27 April 1791 in Charlestown, Massachusetts.
To commemorate the birth of one of the founders of the Age of Information, Google have changed their logo to show the letters G.O.O.G.L.E in Morse Code:
The Hunt Lascaris/TBWA team conceptualized and created the trillion dollar billboard campaign in order to highlight the devastation the economy in that c0untry is currently experiencing.
The Zimbabwean currency has been the worst disaster in known human financial history.
The billboards, part of a campaign for The Zimbabwean newspaper, is constructed entirely of Zimbabwe Dollar notes – cheaper than using paper.
Many South African marketers have an IMM degree or diploma tucked away in their resumes. Now the Institute of Marketing Management, after years of effort together with the Marketing Federation of South Africa (now defunct) and the Services Sector Education and Training Authority, gives marketers the opportunity to take their professional status to the next level by adding the letters CM (SA) behind their names.
In their words:
The Chartered Marketer (SA) sets an industry standard for the recognition of professional competence of individuals who have followed a career in marketing and have gained their knowledge through formal and non-formal learning processes. They have also demonstrated their competence through the practical application of the knowledge thus gained.
There are currently 254 Chartered Marketers in South Africa.
Here’s what you need to become a CM:
You will then need to:
The entire process takes approximately 6 weeks, depending on the eagerness of the candidate.
Find out more about becoming a Chartered Marketer.
Those growing up in South Africa in the 80s will surely remember this – and below is the new version.
Frank Robertson first penned the Coca Cola trademarked logo seen above. He was Coca Cola inventor John Pemberton’s book keeper – and he had excellent penmanship. The logo above is shown in Red Spencerian script.
Red is the colour that instantly identifies Coca Cola as a brand, and the company has seldom strayed from this firmly held brand guideline. This consistency is part of the reason why Coca Cola is such a significant global brand.
Coca Cola was also attributed with changing the colour of Santa Clause himself from green to red – although this falls into the realm of urban legend.
What is the official Coca Cola red? Here’s an official notification about how the logo should be presented:
Description of Mark: The mark consists of the words “COCA-COLA” against a background of bubbles and curved horizontal ribbons in various colors. Color is claimed as a feature of the mark. The curved horizontal ribbons behind the words “COCA-COLA” are in dark red (Pantone Matching System 484) alternating with Coke Red. The curved horizontal ribbons below the words “COCA-COLA” are in dark red (Pantone Matching System 484), silver with white dots and a white swath (the silver is Pantone Matching System 8001), Coke Red, white, and yellow (Pantone Matching System 116). The words “COCA-COLA” are in white with edging in black and silver (the silver is Pantone Matching System 8001).
Source: http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78149708
To add to the debate, this post indicates that in fact there is no official “coke red”.
Any ideas?
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