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	<title>Tony Lopes</title>
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	<link>http://tonylopes.co.za</link>
	<description>Show some respect! This is a place of work</description>
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		<title>Why I love my job</title>
		<link>http://tonylopes.co.za/why-i-love-my-job/</link>
		<comments>http://tonylopes.co.za/why-i-love-my-job/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:13:39 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[getting very drunk]]></category>
		<category><![CDATA[karaoke]]></category>
		<category><![CDATA[staff parties]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=193</guid>
		<description><![CDATA[
			
				
			
		
You would too if this was your boss&#8230;
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spec-Savers Climate Eyes &#8211; Spekboom global warming campaign</title>
		<link>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/</link>
		<comments>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 20:04:45 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Spec-Savers]]></category>
		<category><![CDATA[Spekboom]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=52</guid>
		<description><![CDATA[
			
				
			
		

Spec-Savers&#8217; new Climate Eyes campaign is currently showing on TV. The concept is simple:  Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles.
The Spekboom plant is remarkable in that it stores carbon in enormous quantities.
The idea of soaking up excess carbon by planting more spekboom plants is great in principle. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The (d)evolution of Evony ads</title>
		<link>http://tonylopes.co.za/the-devolution-of-evony-ads/</link>
		<comments>http://tonylopes.co.za/the-devolution-of-evony-ads/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 08:15:18 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[evony advertising]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=137</guid>
		<description><![CDATA[
			
				
			
		
It started off as a fairly standard set of ads for a very unremarkable browser-based clone of games like Civilization.
The ads depicted knights engaged in noble quests, moved on to buxom wenches and finally settled on a set of boobs pointing you to the Evony registration page.
Here are the ads in roughly chronological order:








No doubt [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Twitter DDoS: A date which will live in infamy</title>
		<link>http://tonylopes.co.za/twitter-ddos-a-date-which-will-live-in-infamy/</link>
		<comments>http://tonylopes.co.za/twitter-ddos-a-date-which-will-live-in-infamy/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 04:23:18 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ddos]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=132</guid>
		<description><![CDATA[
			
				
			
		

Yesterday, Thursday August 6, 2009 -  a date which will live in infamy &#8211; the United States of Tweets was suddenly and deliberately attacked by distributed denial of service attacks of the Empire of Who The Hell Knows.
The Fairyland of Tweetdom was at peace with that nation and, at the solicitation of Forces Unknown, was [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Healthy Food Healthy You &#8211; Unhealthy SEO</title>
		<link>http://tonylopes.co.za/healthy-food-healthy-you-unhealthy-seo/</link>
		<comments>http://tonylopes.co.za/healthy-food-healthy-you-unhealthy-seo/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 10:29:06 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[discovery health]]></category>
		<category><![CDATA[Healthy Food]]></category>
		<category><![CDATA[Healthy You]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=72</guid>
		<description><![CDATA[
			
				
			
		

Why, when we have the technology, do South African sites still have terrible search engine optimization? SEO is nothing new &#8211; it&#8217;s been around since the Internet, for goodness sake.
Here&#8217;s an example by Discovery Health: http://www.healthyfoodhealthyyou.co.za/
This is a great site with tons of excellent goodies: videos, recipes, great articles and celebrities.
The site even has Facebook [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Brands and Branding: hot new hotness</title>
		<link>http://tonylopes.co.za/brands-and-branding-hot-new-hotness/</link>
		<comments>http://tonylopes.co.za/brands-and-branding-hot-new-hotness/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 06:16:57 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brands & Branding]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=61</guid>
		<description><![CDATA[
			
				
			
		

Brands and branding is a really visual topic, right? Core to any brand is its visual appeal. When it comes to branding, you really can judge a book by its cover.
Take a look at the hot new Brands and Branding website that recently received a makeover thanks to Digital Bone Design.
Personally, I think it&#8217;s a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Terminator Salvation &#8211; the best sequel ever?</title>
		<link>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/</link>
		<comments>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/#comments</comments>
		<pubDate>Mon, 11 May 2009 06:48:17 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sequels]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=65</guid>
		<description><![CDATA[
			
				
			
		
Sequels are big business in the world of movie marketing. It makes you wonder whether there is a cunning strategy behind the roll out of sequels.
Aliens, sequel to Alien, was the springboard for the franchise. The Matrix sequels were lame ducks.Terminator 2 was the ultimate sequel in its time. Now, the fourth Terminator film is [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do you need a marketing department?</title>
		<link>http://tonylopes.co.za/do-you-need-a-marketing-department/</link>
		<comments>http://tonylopes.co.za/do-you-need-a-marketing-department/#comments</comments>
		<pubDate>Mon, 11 May 2009 05:42:57 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Marketing Department]]></category>
		<category><![CDATA[Marketing Functions]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=56</guid>
		<description><![CDATA[
			
				
			
		
Ask yourself &#8211; does my company need a marketing department? You may be in marketing at a large company, or you may be an entrepreneur running your own business, or you may be head of a non-profit organization. In each of these situations it is important to do one thing well and that is:
You must [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/do-you-need-a-marketing-department/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ads of the World: Latest winners</title>
		<link>http://tonylopes.co.za/ads-of-the-world-latest-winners/</link>
		<comments>http://tonylopes.co.za/ads-of-the-world-latest-winners/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 05:42:06 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ads of the World]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[February 2009]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Winners]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=43</guid>
		<description><![CDATA[
			
				
			
		
The Ads of the World site chooses monthly winners from among the millions of offline and online ads produced on the planet.
Ads of the World is a massive archive of advertising and also plays a role as a community for the greater advertising industry.
A selection of the February winners are shown below:
Gold Winner:

Silver winner

Bronze winner

See [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/ads-of-the-world-latest-winners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Richard Branson: Vote for me!</title>
		<link>http://tonylopes.co.za/richard-branson-vote-for-me/</link>
		<comments>http://tonylopes.co.za/richard-branson-vote-for-me/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 05:17:05 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Webby Awards]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=39</guid>
		<description><![CDATA[
			
				
			
		
The Richard Branson Facebook page is calling for all fans to vote for Richard Branson&#8217;s blog in the upcoming Webby Awards for the category of Best Business Blog. This is in response to a &#8220;Beat the Beard&#8221; campaign instigated by certain business journalists who for some or other reason have knives out for the Virgin [...]]]></description>
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		<slash:comments>0</slash:comments>
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