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	<title>Tony Lopes</title>
	<link>http://tonylopes.co.za</link>
	<description>Digital Marketing Specialist</description>
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		<title>Spec-Savers Climate Eyes &#8211; Spekboom global warming campaign</title>
		<description><![CDATA[Spec-Savers&#8217; new Climate Eyes campaign is currently showing on TV. The concept is simple:  Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles. The Spekboom plant is remarkable in that it stores carbon in enormous quantities. The idea of soaking up excess carbon by planting more spekboom plants is great [...]]]></description>
		<link>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/</link>
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		<title>The (d)evolution of Evony ads</title>
		<description><![CDATA[It started off as a fairly standard set of ads for a very unremarkable browser-based clone of games like Civilization. The ads depicted knights engaged in noble quests, moved on to buxom wenches and finally settled on a set of boobs pointing you to the Evony registration page. Here are the ads in roughly chronological [...]]]></description>
		<link>http://tonylopes.co.za/the-devolution-of-evony-ads/</link>
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		<title>Twitter DDoS: A date which will live in infamy</title>
		<description><![CDATA[Yesterday, Thursday August 6, 2009 -  a date which will live in infamy &#8211; the United States of Tweets was suddenly and deliberately attacked by distributed denial of service attacks of the Empire of Who The Hell Knows. The Fairyland of Tweetdom was at peace with that nation and, at the solicitation of Forces Unknown, [...]]]></description>
		<link>http://tonylopes.co.za/twitter-ddos-a-date-which-will-live-in-infamy/</link>
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		<title>Healthy Food Healthy You &#8211; Unhealthy SEO</title>
		<description><![CDATA[Why, when we have the technology, do South African sites still have terrible search engine optimization? SEO is nothing new &#8211; it&#8217;s been around since the Internet, for goodness sake. Here&#8217;s an example by Discovery Health: http://www.healthyfoodhealthyyou.co.za/ This is a great site with tons of excellent goodies: videos, recipes, great articles and celebrities. The site [...]]]></description>
		<link>http://tonylopes.co.za/healthy-food-healthy-you-unhealthy-seo/</link>
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		<title>Brands and Branding: hot new hotness</title>
		<description><![CDATA[Brands and branding is a really visual topic, right? Core to any brand is its visual appeal. When it comes to branding, you really can judge a book by its cover. Take a look at the hot new Brands and Branding website that recently received a makeover thanks to Digital Bone Design. Personally, I think [...]]]></description>
		<link>http://tonylopes.co.za/brands-and-branding-hot-new-hotness/</link>
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		<title>Terminator Salvation &#8211; the best sequel ever?</title>
		<description><![CDATA[Sequels are big business in the world of movie marketing. It makes you wonder whether there is a cunning strategy behind the roll out of sequels. Aliens, sequel to Alien, was the springboard for the franchise. The Matrix sequels were lame ducks.Terminator 2 was the ultimate sequel in its time. Now, the fourth Terminator film [...]]]></description>
		<link>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/</link>
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		<title>Do you need a marketing department?</title>
		<description><![CDATA[Ask yourself &#8211; does my company need a marketing department? You may be in marketing at a large company, or you may be an entrepreneur running your own business, or you may be head of a non-profit organization. In each of these situations it is important to do one thing well and that is: You [...]]]></description>
		<link>http://tonylopes.co.za/do-you-need-a-marketing-department/</link>
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		<title>Ads of the World: Latest winners</title>
		<description><![CDATA[The Ads of the World site chooses monthly winners from among the millions of offline and online ads produced on the planet. Ads of the World is a massive archive of advertising and also plays a role as a community for the greater advertising industry. A selection of the February winners are shown below: Gold [...]]]></description>
		<link>http://tonylopes.co.za/ads-of-the-world-latest-winners/</link>
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		<title>Richard Branson: Vote for me!</title>
		<description><![CDATA[The Richard Branson Facebook page is calling for all fans to vote for Richard Branson&#8217;s blog in the upcoming Webby Awards for the category of Best Business Blog. This is in response to a &#8220;Beat the Beard&#8221; campaign instigated by certain business journalists who for some or other reason have knives out for the Virgin [...]]]></description>
		<link>http://tonylopes.co.za/richard-branson-vote-for-me/</link>
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		<title>Google celebrates the birth of Samuel Morse</title>
		<description><![CDATA[DOT DOT DOT DASH DASH DASH DOT DOT DOT Save our souls, it&#8217;s the birthday of Samuel Morse, inventor of the Morse Code and the single wire telegraph system. Samuel Charles Morse was born on 27 April 1791 in Charlestown, Massachusetts. To commemorate the birth of one of the founders of the Age of Information, [...]]]></description>
		<link>http://tonylopes.co.za/google-celebrates-the-birth-of-samuel-morse/</link>
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