The Hunt Lascaris/TBWA team conceptualized and created the trillion dollar billboard campaign in order to highlight the devastation the economy in that c0untry is currently experiencing.
The Zimbabwean currency has been the worst disaster in known human financial history.
The billboards, part of a campaign for The Zimbabwean newspaper, is constructed entirely of Zimbabwe Dollar notes – cheaper than using paper.
After the ANCYL and Julius Malema threatened “militant” action against Nandos for the production and airing of this ad, the wizzkids at Nandos came up with the following retort.
All I can say is all of this makes me want to eat more chicken, Nandos-style!
Many South African marketers have an IMM degree or diploma tucked away in their resumes. Now the Institute of Marketing Management, after years of effort together with the Marketing Federation of South Africa (now defunct) and the Services Sector Education and Training Authority, gives marketers the opportunity to take their professional status to the next level by adding the letters CM (SA) behind their names.
In their words:
The Chartered Marketer (SA) sets an industry standard for the recognition of professional competence of individuals who have followed a career in marketing and have gained their knowledge through formal and non-formal learning processes. They have also demonstrated their competence through the practical application of the knowledge thus gained.
There are currently 254 Chartered Marketers in South Africa.
Here’s what you need to become a CM:
MBA in Marketing or Honours in Marketing
Certain qualifications will stand in your stead towards Recognition of Prior Learning (RPL)
5 years of marketing management experience
A record of ethical and professional conduct
You will then need to:
Apply
Perform a self-evaluation
Develop a portfolio of evidence (including an examination)
Be reviewed by a panel of peers
Subscribe to an established code of conduct
Attend workshops
The entire process takes approximately 6 weeks, depending on the eagerness of the candidate.
Here it is: the ad that got the ANCYL’s knickers in a knot and made Julius Malema fear the chicken, calling the ad “disgusting”.
Sadly, the ad has been pulled after Julius and his comrades threatened “militant action”.
Nando’s marketing manager Sylvester Chauke said:
“Our advertisements are not a stab at Julius Malema at all. What is it that Nando’s said in the advert that is negative about him?… If only I could have an answer to that.”
Don’t be so chicken Julius, it’s just a bit of fun.
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