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Save our souls, it’s the birthday of Samuel Morse, inventor of the Morse Code and the single wire telegraph system. Samuel Charles Morse was born on 27 April 1791 in Charlestown, Massachusetts.
To commemorate the birth of one of the founders of the Age of Information, Google have changed their logo to show the letters G.O.O.G.L.E in Morse Code:
The Hunt Lascaris/TBWA team conceptualized and created the trillion dollar billboard campaign in order to highlight the devastation the economy in that c0untry is currently experiencing.
The Zimbabwean currency has been the worst disaster in known human financial history.
The billboards, part of a campaign for The Zimbabwean newspaper, is constructed entirely of Zimbabwe Dollar notes – cheaper than using paper.
After the ANCYL and Julius Malema threatened “militant” action against Nandos for the production and airing of this ad, the wizzkids at Nandos came up with the following retort.
All I can say is all of this makes me want to eat more chicken, Nandos-style!
Many South African marketers have an IMM degree or diploma tucked away in their resumes. Now the Institute of Marketing Management, after years of effort together with the Marketing Federation of South Africa (now defunct) and the Services Sector Education and Training Authority, gives marketers the opportunity to take their professional status to the next level by adding the letters CM (SA) behind their names.
In their words:
The Chartered Marketer (SA) sets an industry standard for the recognition of professional competence of individuals who have followed a career in marketing and have gained their knowledge through formal and non-formal learning processes. They have also demonstrated their competence through the practical application of the knowledge thus gained.
There are currently 254 Chartered Marketers in South Africa.
Here’s what you need to become a CM:
You will then need to:
The entire process takes approximately 6 weeks, depending on the eagerness of the candidate.
Find out more about becoming a Chartered Marketer.
Those growing up in South Africa in the 80s will surely remember this – and below is the new version.