Spec-Savers’ new Climate Eyes campaign is currently showing on TV. The concept is simple: Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles.
The Spekboom plant is remarkable in that it stores carbon in enormous quantities.
The idea of soaking up excess carbon by planting more spekboom plants is great in principle. Should this become a national effort? Why is the government not backing this in a visible, urgent manner?
Cynicism might state that Spec-Savers are only riding the enviro-wagon like many other “green” companies – but the upside is that they are creating more awareness of the spekboom’s carbon-scrubbing properties and climate change in general.
Let’s see more of this.
Saturday, January 23rd, 2010, 8:04 pm | 
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