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	<title>Tony Lopes &#187; SEO</title>
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	<link>http://tonylopes.co.za</link>
	<description>Digital Marketing Specialist</description>
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		<title>Spec-Savers Climate Eyes &#8211; Spekboom global warming campaign</title>
		<link>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/</link>
		<comments>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 20:04:45 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Green Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Spec-Savers]]></category>
		<category><![CDATA[Spekboom]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=52</guid>
		<description><![CDATA[Spec-Savers&#8217; new Climate Eyes campaign is currently showing on TV. The concept is simple:  Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles. The Spekboom plant is remarkable in that it stores carbon in enormous quantities. The idea of soaking up excess carbon by planting more spekboom plants is great [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Healthy Food Healthy You &#8211; Unhealthy SEO</title>
		<link>http://tonylopes.co.za/healthy-food-healthy-you-unhealthy-seo/</link>
		<comments>http://tonylopes.co.za/healthy-food-healthy-you-unhealthy-seo/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 10:29:06 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[discovery health]]></category>
		<category><![CDATA[Healthy Food]]></category>
		<category><![CDATA[Healthy You]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=72</guid>
		<description><![CDATA[Why, when we have the technology, do South African sites still have terrible search engine optimization? SEO is nothing new &#8211; it&#8217;s been around since the Internet, for goodness sake. Here&#8217;s an example by Discovery Health: http://www.healthyfoodhealthyyou.co.za/ This is a great site with tons of excellent goodies: videos, recipes, great articles and celebrities. The site [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Brands and Branding: hot new hotness</title>
		<link>http://tonylopes.co.za/brands-and-branding-hot-new-hotness/</link>
		<comments>http://tonylopes.co.za/brands-and-branding-hot-new-hotness/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 06:16:57 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brands & Branding]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=61</guid>
		<description><![CDATA[Brands and branding is a really visual topic, right? Core to any brand is its visual appeal. When it comes to branding, you really can judge a book by its cover. Take a look at the hot new Brands and Branding website that recently received a makeover thanks to Digital Bone Design. Personally, I think [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Terminator Salvation &#8211; the best sequel ever?</title>
		<link>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/</link>
		<comments>http://tonylopes.co.za/terminator-salvation-the-best-sequel-ever/#comments</comments>
		<pubDate>Mon, 11 May 2009 06:48:17 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sequels]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=65</guid>
		<description><![CDATA[Sequels are big business in the world of movie marketing. It makes you wonder whether there is a cunning strategy behind the roll out of sequels. Aliens, sequel to Alien, was the springboard for the franchise. The Matrix sequels were lame ducks.Terminator 2 was the ultimate sequel in its time. Now, the fourth Terminator film [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do you need a marketing department?</title>
		<link>http://tonylopes.co.za/do-you-need-a-marketing-department/</link>
		<comments>http://tonylopes.co.za/do-you-need-a-marketing-department/#comments</comments>
		<pubDate>Mon, 11 May 2009 05:42:57 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Marketing Department]]></category>
		<category><![CDATA[Marketing Functions]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=56</guid>
		<description><![CDATA[Ask yourself &#8211; does my company need a marketing department? You may be in marketing at a large company, or you may be an entrepreneur running your own business, or you may be head of a non-profit organization. In each of these situations it is important to do one thing well and that is: You [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ads of the World: Latest winners</title>
		<link>http://tonylopes.co.za/ads-of-the-world-latest-winners/</link>
		<comments>http://tonylopes.co.za/ads-of-the-world-latest-winners/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 05:42:06 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ads of the World]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[February 2009]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Winners]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=43</guid>
		<description><![CDATA[The Ads of the World site chooses monthly winners from among the millions of offline and online ads produced on the planet. Ads of the World is a massive archive of advertising and also plays a role as a community for the greater advertising industry. A selection of the February winners are shown below: Gold [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Richard Branson: Vote for me!</title>
		<link>http://tonylopes.co.za/richard-branson-vote-for-me/</link>
		<comments>http://tonylopes.co.za/richard-branson-vote-for-me/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 05:17:05 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Webby Awards]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=39</guid>
		<description><![CDATA[The Richard Branson Facebook page is calling for all fans to vote for Richard Branson&#8217;s blog in the upcoming Webby Awards for the category of Best Business Blog. This is in response to a &#8220;Beat the Beard&#8221; campaign instigated by certain business journalists who for some or other reason have knives out for the Virgin [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/richard-branson-vote-for-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google celebrates the birth of Samuel Morse</title>
		<link>http://tonylopes.co.za/google-celebrates-the-birth-of-samuel-morse/</link>
		<comments>http://tonylopes.co.za/google-celebrates-the-birth-of-samuel-morse/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 23:09:39 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Morse Code]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=35</guid>
		<description><![CDATA[DOT DOT DOT DASH DASH DASH DOT DOT DOT Save our souls, it&#8217;s the birthday of Samuel Morse, inventor of the Morse Code and the single wire telegraph system. Samuel Charles Morse was born on 27 April 1791 in Charlestown, Massachusetts. To commemorate the birth of one of the founders of the Age of Information, [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/google-celebrates-the-birth-of-samuel-morse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trillion dollar billboard highlights plight of Zimbabwe</title>
		<link>http://tonylopes.co.za/trillion-dollar-billboard-highlights-plight-of-zimbabwe/</link>
		<comments>http://tonylopes.co.za/trillion-dollar-billboard-highlights-plight-of-zimbabwe/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 22:42:55 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Mugabe]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Trillion Dollar Billboard]]></category>
		<category><![CDATA[Zimbabwe]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=29</guid>
		<description><![CDATA[The Hunt Lascaris/TBWA team conceptualized and created the trillion dollar billboard campaign in order to highlight the devastation the economy in that c0untry is currently experiencing. The Zimbabwean currency has been the worst disaster in known human financial history. The billboards, part of a campaign for The Zimbabwean newspaper, is constructed entirely of Zimbabwe Dollar [...]]]></description>
		<wfw:commentRss>http://tonylopes.co.za/trillion-dollar-billboard-highlights-plight-of-zimbabwe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>It&#8217;s the follow up! Nandos gives it back to Julius</title>
		<link>http://tonylopes.co.za/its-the-follow-up-nandos-gives-it-back-to-julius/</link>
		<comments>http://tonylopes.co.za/its-the-follow-up-nandos-gives-it-back-to-julius/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 22:19:49 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[Julius]]></category>
		<category><![CDATA[Nandos]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[The Follow Up]]></category>

		<guid isPermaLink="false">http://tonylopes.co.za/?p=25</guid>
		<description><![CDATA[After the ANCYL and Julius Malema threatened &#8220;militant&#8221; action against Nandos for the production and airing of this ad, the wizzkids at Nandos came up with the following retort. All I can say is all of this makes me want to eat more chicken, Nandos-style!]]></description>
		<wfw:commentRss>http://tonylopes.co.za/its-the-follow-up-nandos-gives-it-back-to-julius/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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