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	<title>Tony Lopes &#187; Spec-Savers</title>
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		<title>Spec-Savers Climate Eyes &#8211; Spekboom global warming campaign</title>
		<link>http://tonylopes.co.za/spec-savers-climate-eyes-spekboom-global-warming-campaign/</link>
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		<pubDate>Sat, 23 Jan 2010 20:04:45 +0000</pubDate>
		<dc:creator>Tony Lopes</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Spec-Savers]]></category>
		<category><![CDATA[Spekboom]]></category>

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		<description><![CDATA[Spec-Savers&#8217; new Climate Eyes campaign is currently showing on TV. The concept is simple:  Spec-Savers will plant a Spekboom plant for every purchase of Climate Eyes prescription spectacles. The Spekboom plant is remarkable in that it stores carbon in enormous quantities. The idea of soaking up excess carbon by planting more spekboom plants is great [...]]]></description>
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