It started off as a fairly standard set of ads for a very unremarkable browser-based clone of games like Civilization.
The ads depicted knights engaged in noble quests, moved on to buxom wenches and finally settled on a set of boobs pointing you to the Evony registration page.
Here are the ads in roughly chronological order:
No doubt the click through rate on these ads have probably increased exponentially and it’s clear that the marketers at Evony are spending a FORTUNE on paid media.
I reckon it’s a great way to collect email addresses – keep an eye on your Inbox for exciting Viagra news if you happened to have signed up to play the game.
The premise of some of the ads is that there is some sort of queen or lady that needs rescuing.
Nope, she doesn’t exist and yes, you’ve been fooled by a set of tits.
Lolz – yes indeed. The game is actually pretty decent, but the boobs promised more than they delivered.
this is also appropriate: http://i908.photobucket.com/albums/ac290/Greenedout/Evonyfail1.jpg
Haha, great pic
I can’t get that damn Ebony and Ivory song out of my head for some reason…more like “Evony and Irony”
It gets worse: http://img133.imageshack.us/img133/2459/evonydotdotdot.png
And who said sex doesn’t sell… they obviously got traffic, but probably not the traffic they wanted? However the continued the campaign. Online brands – tut tut – who do they answer to? : )