The Hunt Lascaris/TBWA team conceptualized and created the trillion dollar billboard campaign in order to highlight the devastation the economy in that c0untry is currently experiencing.
The Zimbabwean currency has been the worst disaster in known human financial history.
The billboards, part of a campaign for The Zimbabwean newspaper, is constructed entirely of Zimbabwe Dollar notes – cheaper than using paper.
Sunday, April 26th, 2009, 10:42 pm | 
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